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The average American devotes almost six hours to Facebook every month. Facebook is currently the largest social networking site and consequently a very big market for any business. It can get your business or product across to more than 800 million people, and that is certainly no joke.
Social media is one of the easiest ways to get customers talking about your products and services. When the consumer begins a discussion pertaining to your business through social media, it has the capability to cultivate new interests from a fresh set of potential customers since people have a tendency to trust the opinions and recommendations they receive from their friends and people they know. Social media provides you with an excellent platform for the propagation of such recommendations in an organic manner. A good way to get people to start talking about your product, services or your business is to run promotions which people would like to share with others on their friend list. For example, a contest that gives away a free gift to all those who like your page or tweet about it draws a lot of attention to your site. One item could be your gateway to make a really large number of new contacts.
With the invention of tablets and smartphones, the internet has become available in everyone’s pocket. Customize your site for mobile users to enable your clients to carry your company around with them no matter where they go. By 2011, an increase of 62% has been recorded in the mobile internet audience. This translates into the potential of constantly being connected to your customer.
Social media can help your website get high rankings in search engines, as search engine optimisation gets better with increasing traffic on your site. Your rankings will start to improve as people begin to use Facebook, Reddit and Twitter to share articles, blog posts and promotions related to your business. Popular websites are currently being indexed by search engines as a result of the changes made to Google in the year 2011. Your rank gets higher every time people talk about you on a social media site, making you more valuable to the search engines.
Social media can really help you increase your sales, which is the aim of any and every business venture. For example, a recent study in the UK reported that 28% of British businesses have experienced a rise in sales as a result of efforts made through social media. Someone who is looking for purchasing options with the help of social media is quite likely to buy the product online. If your company has a good, strong presence at their end, the chances that you will land a sale automatically increase.
Summary – The reasons given above are reasons why you should consider social media as it could prove to be a really strong asset for your business. Moreover, it can require little effort and investment compared to the benefits it offers.