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	<title>Superior Online Marketing</title>
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	<link>http://www.superioronlinemarketing.com</link>
	<description>Providing our clients with online marketing such as custom designed websites, search engine optimization and social media marketing</description>
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	<copyright>Copyright © Superior Online Marketing 2011 </copyright>
	<managingEditor>scott@payasugowebsite.co.uk (Superior Online Marketing)</managingEditor>
	<webMaster>scott@payasugowebsite.co.uk (Superior Online Marketing)</webMaster>
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	<itunes:summary>Increasing your online brand awareness by providing our clients with online marketing such as custom designed websites, search engine optimization and social media marketing</itunes:summary>
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	<itunes:author>Superior Online Marketing</itunes:author>
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		<itunes:name>Superior Online Marketing</itunes:name>
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		<title>Why you should consider Social Media for your business</title>
		<link>http://www.superioronlinemarketing.com/social-media/why-you-should-consider-social-media-for-your-business/</link>
		<comments>http://www.superioronlinemarketing.com/social-media/why-you-should-consider-social-media-for-your-business/#comments</comments>
		<pubDate>Sun, 26 Feb 2012 21:16:37 +0000</pubDate>
		<dc:creator>Hector</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.superioronlinemarketing.com/?p=1787</guid>
		<description><![CDATA[The average American devotes almost six hours to Facebook every month. Facebook is currently the largest social networking site and consequently a very big market for any business. It can get your business or product across to more than 800 million people, and that is certainly no joke. Social media is one of the easiest [...]<p><a href="http://www.superioronlinemarketing.com/social-media/why-you-should-consider-social-media-for-your-business/">Why you should consider Social Media for your business</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>The average American devotes almost six hours to Facebook every month. Facebook is currently the largest social networking site and consequently a very big market for any business. It can get your business or product across to more than 800 million people, and that is certainly no joke.</p>
<p>Social media is one of the easiest ways to get customers talking about your products and services. When the consumer begins a discussion pertaining to your business through social media, it has the capability to cultivate new interests from a fresh set of potential customers since people have a tendency to trust the opinions and recommendations they receive from their friends and people they know. Social media provides you with an excellent platform for the propagation of such recommendations in an organic manner. A good way to get people to start talking about your product, services or your business is to run promotions which people would like to share with others on their friend list. For example, a contest that gives away a free gift to all those who like your page or tweet about it draws a lot of attention to your site. One item could be your gateway to make a really large number of new contacts.</p>
<p><a href="http://www.superioronlinemarketing.com/wp-content/uploads/2011/09/134.jpg" class="broken_link"><img class="aligncenter size-full wp-image-1731" title="Top Social Bookmarking Sites" src="http://www.superioronlinemarketing.com/wp-content/uploads/2011/09/134.jpg" alt="Bookmarking sites" width="444" height="347" /></a></p>
<p>With the invention of tablets and smartphones, the internet has become available in everyone’s pocket. Customize your site for mobile users to enable your clients to carry your company around with them no matter where they go. By 2011, an increase of 62% has been recorded in the mobile internet audience. This translates into the potential of constantly being connected to your customer.</p>
<p>Social media can help your website get high rankings in search engines, as <a href="http://www.superiormarketing.co.nz/search-engine-optimisation" rel="follow" target="_blank">search engine optimisation</a> gets better with increasing traffic on your site. Your rankings will start to improve as people begin to use Facebook, Reddit and Twitter to share articles, blog posts and promotions related to your business. Popular websites are currently being indexed by search engines as a result of the changes made to Google in the year 2011. Your rank gets higher every time people talk about you on a social media site, making you more valuable to the search engines.</p>
<p>Social media can really help you increase your sales, which is the aim of any and every business venture. For example, a recent study in the UK reported that 28% of British businesses have experienced a rise in sales as a result of efforts made through social media. Someone who is looking for purchasing options with the help of social media is quite likely to buy the product online. If your company has a good, strong presence at their end, the chances that you will land a sale automatically increase.</p>
<p>Summary – The reasons given above are reasons why you should consider social media as it could prove to be a really strong asset for your business. Moreover, it can require little effort and investment compared to the benefits it offers.</p>
<p><a href="http://www.superioronlinemarketing.com/social-media/why-you-should-consider-social-media-for-your-business/">Why you should consider Social Media for your business</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
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		</item>
		<item>
		<title>5 Reasons to Consider Joining a Premium Online Marketing Forum</title>
		<link>http://www.superioronlinemarketing.com/tools/5-reasons-to-consider-joining-a-premium-online-marketing-forum/</link>
		<comments>http://www.superioronlinemarketing.com/tools/5-reasons-to-consider-joining-a-premium-online-marketing-forum/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 12:27:38 +0000</pubDate>
		<dc:creator>Aaron Clancy</dc:creator>
				<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[aaron clancy]]></category>
		<category><![CDATA[affiliate marketing forum]]></category>
		<category><![CDATA[internet marketing forum]]></category>
		<category><![CDATA[online coaching]]></category>
		<category><![CDATA[online marketing forum]]></category>
		<category><![CDATA[suraj sodha]]></category>

		<guid isPermaLink="false">http://www.superioronlinemarketing.com/?p=1768</guid>
		<description><![CDATA[There are many free online forums which are capable of assisting business professionals in expanding their knowledge and promoting their products. The only downside is, it can often get confusing what is the correct method to implement or the right track to go down depending on who is giving the advice. Online professionals are encouraged to take the time to join a paid forum for internet marketing, business, or marketing coaching as a means of expanding their business knowledge and promoting their business online.<p><a href="http://www.superioronlinemarketing.com/tools/5-reasons-to-consider-joining-a-premium-online-marketing-forum/">5 Reasons to Consider Joining a Premium Online Marketing Forum</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>There are many free online forums which are capable of assisting business professionals in expanding their knowledge and promoting their products. The only downside is, it can often get confusing what is the correct method to implement or the right track to go down depending on who is giving the advice. Online professionals are encouraged to take the time to join a paid forum for internet marketing, business, or marketing coaching as a means of expanding their business knowledge and promoting their business online.</p>
<p>An <a href="http://www.rapidleverage.net">internet marketing forum</a> creates the perfect space where a professional can share their ideas, learn about matters within their expertise as well as find solutions to problems that they may be facing within their company.</p>
<p>Also beneficial to online professionals are business forums, which tend to bring together people with the same agenda &#8211; to improve their online business activities. It also makes the way for younger entrepreneurs to get their online venture set up and to learn the ins and outs of entrepreneurship. A business forum for entrepreneurs encourages fellow entrepreneurs to embrace their talents as they are supported through various job opportunities. Professionals share advice and information that is relative to beginning a business online.</p>
<p><a href="http://www.rapidleverage.net"><img class="aligncenter size-full wp-image-1769" title="Internet marketing forum" src="http://www.superioronlinemarketing.com/wp-content/uploads/2011/09/360x200-1.gif" alt="Online marketing forum" width="360" height="200" /></a></p>
<p>You may be wondering why you should consider paid forums if free forums can deliver the information that you are looking for? Here are five reasons why a successful business professional would chose a paid forum over a free membership forum:</p>
<ol>
<li>A major benefit from joining a paid forum is sharing quality information with people who have the same interests as you. In this arena there are individuals who give you constructive criticism as they help you with the issues that you are facing, and because of this they understand exactly what you are going through.</li>
<li>When paying for a resource such as an <a href="http://www.rapidleverage.net">online marketing forum</a> you tend to save time as well as money because you are able to rub shoulders with people who have been on your path before. They are more willing to share with you their personal experiences as well as their secrets to success which saves you unnecessary trial and error periods that you may encounter on free online forums.</li>
<li>Your chances of success are exponentially increased when you are a member of a premium Internet Marketing Forum. Those who have joined before you will help you with strategies that you can work with in order obtain your own success. All you have to do is implement what you learn into your business.</li>
<li>On paid forums you get access to training materials, videos and live webinars with the latest cutting edge information and strategies that other members in the forum are using to make money. The forum is closed to the public, so the ideas, tools and tips shared are known between fewer businesses and therefore your chances of success are increased. Free forums not only can have outdated processes, but also a known strategy can get flooded when everybody does it at the same time, reducing the effectiveness of the campaign.</li>
<li>Having unlimited support to help you market your business successfully online is priceless. Often you would not consider paying a handsome sum to go to a workshop or days training, yet with a premium forum, you can access it and get advice 24/7. This would be one of the greatest benefits &#8211; continued education.</li>
</ol>
<p>&nbsp;</p>
<p>There is no doubt that a premium forum provides more benefits than that of a free forum, but it still takes a mind shift in how a business owner operates to realise the potential of having a community of like minded individuals at your finger tips.</p>
<p>Check out <a href="http://www.rapidleverage.net">Rapid Leverage</a> today to see how you can really leverage your business and take it to the next level online!</p>
<p><a href="http://www.rapidleverage.net"><img class="aligncenter size-full wp-image-1770" title="Affiliate marketing forum" src="http://www.superioronlinemarketing.com/wp-content/uploads/2011/09/468x60.gif" alt="Learn internet marketing for your business" width="468" height="60" /></a></p>
<p><a href="http://www.superioronlinemarketing.com/tools/5-reasons-to-consider-joining-a-premium-online-marketing-forum/">5 Reasons to Consider Joining a Premium Online Marketing Forum</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>How to prevent your website being hacked</title>
		<link>http://www.superioronlinemarketing.com/plugins/how-to-prevent-your-website-being-hacked/</link>
		<comments>http://www.superioronlinemarketing.com/plugins/how-to-prevent-your-website-being-hacked/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 15:27:19 +0000</pubDate>
		<dc:creator>Aaron Clancy</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Maintenance]]></category>
		<category><![CDATA[Plugins]]></category>
		<category><![CDATA[Top Ten]]></category>
		<category><![CDATA[backing up your website]]></category>
		<category><![CDATA[hacker]]></category>
		<category><![CDATA[How to prevent your website being hacked]]></category>
		<category><![CDATA[how to stop your website being hacked]]></category>
		<category><![CDATA[prevent website hacking]]></category>
		<category><![CDATA[website hacking]]></category>
		<category><![CDATA[wordpress back up]]></category>

		<guid isPermaLink="false">http://www.superioronlinemarketing.com/?p=1749</guid>
		<description><![CDATA[Recently one of my websites was hacked by a third party who put malicious files on my server. Before I go into the details, it is important that you have a strong network around you as I only found out because I was messaged and Tweeted privately informing me. The reason I never knew, was because I use a MAC, and this was showing my site as normal.<p><a href="http://www.superioronlinemarketing.com/plugins/how-to-prevent-your-website-being-hacked/">How to prevent your website being hacked</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Recently one of my websites was hacked by a third party who put malicious files on my server. Before I go into the details, it is important that you have a strong network around you as I only found out because I was messaged and Tweeted privately informing me. The reason I never knew, was because I use a MAC, and this was showing my site as normal. It was only people on Windows based systems could see the site was infected. Either their anti virus was blocking my site coming up, or they were being redirected to a third party website in Russia.</p>
<p>As a result of being hacked, my hosting provider shut my site down and asked for the malicious files to be removed. It was a bit more complicated than this, and when the files were removed, and the site reloaded, it didn&#8217;t take long for the site to start playing up again.</p>
<p>This resulted in my team having the site pulled down. Due to other arrangements and commitments, it ended up taking nearly a week to get the site back up and running and working efficiently again.</p>
<p><a href="http://www.superioronlinemarketing.com" class="broken_link"><img src="http://www.superioronlinemarketing.com/wp-content/uploads/2011/09/hacked.jpeg" alt="prevent your website being hacked" title="website hacked" width="298" height="169" class="aligncenter size-full wp-image-1757" /></a></p>
<h2 style="font-size: 26px;">Top ten tips to prevent your website being hacked</h2>
<ol>
<li>Ensure you back up regularly. There are some great paid back up plugins out there such as WP Twin and Backup Buddy, but you can still use a free plugin that will work effectively. A good one to use is WP Backup. The main difference between the free and paid plugin, is the free plugin does not back up absolutely everything like Backup Buddy or WP Twin will. When I had my site reinstalled, certain custom CSS settings were reverted back to normal. However all the main changes did carry over like content, posts, etc.</li>
<p></br></p>
<li>Use the latest version of WordPress. WordPress do update several times per year and it is important you are using the latest version. You are leaving your site vulnerable to hackers if you do not. Often people do not like using the latest version because it can be buggy at first, but I highly recommend you do upgrade your WordPress version</li>
<p></br></p>
<li>Update your plugins regularly. Most WordPress blogs have between 15-30 plugins installed. Therefore it is essential that you do log into your various websites regularly and have them updated. You can usually see that plugins need updating by the symbol showing by the plugins section.</li>
<p></br></p>
<li>Ensure your Theme Framework is update too. I use Woo Themes, and they sometimes release an update. Make sure that you do update your framework. This can be done via your Framework settings as shown in picture</li>
<p></br></p>
<li>As well as backing up to an online server (some WordPress backup plugins let you backup to their servers for free) such as a free provider, or Amazon S3, I highly recommend you also back up to an external hard drive. This covers all bases, and will safe guard you against any online or offline issues you may encounter. I do know one Internet Marketer who lost 300 websites in one go, and you learn your lesson quickly when this happend.</li>
<p></br></p>
<li>If you are making tutorial videos showing your WordPress settings, make sure you do not give any information away such as showing your usernames, or showing that your WordPress site still needs updating etc. If your video goes to Youtube, there is the potential for it to be seen around the world, and there are people who will enjoy corrupting your site if they are able to.</li>
<p></br></p>
<li>Be wary of logging into your WordPress site from a public computer. I don&#8217;t usually mind using public computers, but make sure you always log off. Someone can come to the computer after you and access your information if you do not.</li>
<p></br></p>
<li>Run anti virus software on your computer and do checks often. Malicious files can be dropped on your computer and you do not even know they are there. By using a reputable anti virus software, you help safeguard your information on your computer. AVG is a great free option for Anti Virus.</li>
<p></br></p>
<li>If you are uploading a theme or a plugin from a third party that is not on the <a href="http://www.wordpress.org" target="_blank" rel="nofollow">www.wordpress.org</a> website, make sure it is a trusted source. It is very easy for people to create themes and plugins, and you want to ensure that what you are uploading is safe. Usually you can tell by doing searches for reviews online, or checking the developers site etc.</li>
<p></br></p>
<li>Don&#8217;t keep putting it off to put a backup plan in place. When you lose your site, you will hit yourself as it is not complicated to do, is free in most cases, but just takes a couple of hours for you to get comfortable with what you need to do and then to get into a pattern of doing it. Some backup systems will do it automatically for you on a set schedule.</li>
</ol>
<p></br></p>
<div>These ten tips will help safe guard you and your website from malicious attacks. Backing up can be quite a boring subject to talk about and implement, but I highly recommend you do make this part of your weekly routine to ensure it is always safe, and at the flick of a switch you can be up and running, with clean content if you were ever hacked.</div>
<p></br></p>
<div>If you have had experience in the past of being hacked, or you have any more tips, feel free to post a comment</div>
<p><a href="http://www.superioronlinemarketing.com/plugins/how-to-prevent-your-website-being-hacked/">How to prevent your website being hacked</a> is a post from: <a href="http://www.superioronlinemarketing.com" class="broken_link">Online Marketing Blog</a></p>
<div class="shr-publisher-1749"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>5 Top Traffic Strategies &#8211; Guest Blogging, List Building, RSS Feeds, Web 2.0 sites, Social Bookmarking &#8211; Part 2</title>
		<link>http://www.superioronlinemarketing.com/social-media/5-top-traffic-strategies-guest-blogging-list-building-rss-feeds-web-2-0-sites-social-bookmarking-part-2/</link>
		<comments>http://www.superioronlinemarketing.com/social-media/5-top-traffic-strategies-guest-blogging-list-building-rss-feeds-web-2-0-sites-social-bookmarking-part-2/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 10:48:52 +0000</pubDate>
		<dc:creator>Aaron Clancy</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Top Ten]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[guest blogging]]></category>
		<category><![CDATA[learn to drive traffic]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[RSS feeds]]></category>
		<category><![CDATA[social bookmarking]]></category>
		<category><![CDATA[top 5 traffic strategies]]></category>
		<category><![CDATA[traffic generation]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.superioronlinemarketing.com/?p=1725</guid>
		<description><![CDATA[If you still haven’t read 5 Top Traffic Strategies Part 1, please do so first. Here we cover off on another 5 traffic generating methods to help you learn to start driving more traffic to your website today. These 10 strategies overall are easy to implement and will help you drive more traffic instantly.<p><a href="http://www.superioronlinemarketing.com/social-media/5-top-traffic-strategies-guest-blogging-list-building-rss-feeds-web-2-0-sites-social-bookmarking-part-2/">5 Top Traffic Strategies &#8211; Guest Blogging, List Building, RSS Feeds, Web 2.0 sites, Social Bookmarking &#8211; Part 2</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>If you still haven’t read <a title="5 top traffic strategies" href="http://www.superioronlinemarketing.com/social-media/5-top-traffic-strategies-blogging-seo-social-media-article-syndication-podcasting-part-1/" target="_blank" class="broken_link">5 Top Traffic Strategies Part 1</a>, please do so first. Here we cover off on another 5 traffic generating methods.</p>
<ol>
<ol>
<li><a href="http://www.superioronlinemarketing.com/blog" class="broken_link"><img class="alignleft size-full wp-image-1726" title="Driving Traffic through Guest Blogging" src="http://www.superioronlinemarketing.com/wp-content/uploads/2011/09/guest-posting-tips.jpg" alt="guest blogging" width="289" height="175" /></a>Driving traffic effectively is all about leverage and a great example of this is when you are driving traffic through guest blogging. You can take advantage of the traffic that another person has built up on their blog by putting your post on their site. Bloggers are always looking for good content that will keep their readers interested so if you can produce something worthwhile to talk about then this can be a very effective traffic generation method. Look for experts in your industry and contact them asking if they would like you to guest blog on XYZ. Obviously make it related to their website and readership. Most guest bloggers will let you add a signature box with a description about yourself with a link back to your website.</li>
<li>Getting traffic through list building is another great way to keep traffic coming back to your site. When you build a list online you are building an asset that will grow in value with your business. Develop a good relationship with your list and give away a lot of free content. By over delivering, you can build up trust and when you do finally have a product or service you want to recommend you will get a great response. Keep an eye on your open rates and your click throughs to see how responsive your list is.</li>
<li>Set yourself up an RSS feed on your site for your blog. If you are with WordPress, you will automatically have one, otherwise go to <a href="http://www.feedburner.com/" rel="”nofollow”">www.feedburner.com</a> to create one. You can then syndicate your RSS feed via different networks including <a href="http://www.feedage.com/" rel="”nofollow”">www.feedage.com</a>.  For those that subscribe to your RSS feed, they will be notified whenever you update your blog. Other sites that pick up your RSS feed will also be updated whenever you update your content. RSS feeds are a great way to get your content distributed automatically to many different networks.</li>
<li>Google loves web 2.0 sites like Squidoo, Hub pages, Live Journal etc, and gives preferences to sites like these in the organic search rankings. Web 2.0 sites are indexed very often and your content can be ranked very quickly for your keywords. You can also do what is called Link Wheeling where you rewrite your article and publish it to several web 2.0 sites, and link them back to each other in a random pattern, with a couple of links back to your main website, or money page. It can be very easy to get your web 2.0 sites ranked depending on the competition and the keywords chosen and once they are ranked well they can start driving traffic back to your website.</li>
<li><a href="http://www.superioronlinemarketing.com/" class="broken_link"><img class="alignleft" title="Top Social Bookmarking Sites" src="http://www.superioronlinemarketing.com/wp-content/uploads/2011/09/134-150x150.jpg" alt="Bookmarking sites" width="150" height="150" /></a>Social bookmarking sites like “Digg” and “Reddit” are great for developing back links to your site that are coming from high ranking authority sites. While they are usually no follow, meaning they do not pass any link juice on, they do get indexed very often &#8211; so if you have just written an article for your blog, and you submit it to a social bookmarking site like the two named above, you can get your article indexed in Google very quickly.</li>
</ol>
</ol>
<p>This  two part series completes <strong>10 ways to drive traffic to your website instantly</strong>. These can be very powerful and can get you traffic quickly, with little effort.</p>
<p>Traffic is important to the success of your <a href="http://www.superiormarketing.co.nz" rel="follow">online business</a> so put the time in to learn different strategies and start applying them today.</p>
<div></div>
<p><a href="http://www.superioronlinemarketing.com/social-media/5-top-traffic-strategies-guest-blogging-list-building-rss-feeds-web-2-0-sites-social-bookmarking-part-2/">5 Top Traffic Strategies &#8211; Guest Blogging, List Building, RSS Feeds, Web 2.0 sites, Social Bookmarking &#8211; Part 2</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
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		<title>5 Top Traffic Strategies &#8211; Blogging, SEO, Social Media, Article Syndication, Podcasting &#8211; Part 1</title>
		<link>http://www.superioronlinemarketing.com/social-media/5-top-traffic-strategies-blogging-seo-social-media-article-syndication-podcasting-part-1/</link>
		<comments>http://www.superioronlinemarketing.com/social-media/5-top-traffic-strategies-blogging-seo-social-media-article-syndication-podcasting-part-1/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 06:01:31 +0000</pubDate>
		<dc:creator>Aaron Clancy</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Top Ten]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[drive more traffic]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[traffic generation]]></category>
		<category><![CDATA[traffic strategies]]></category>

		<guid isPermaLink="false">http://www.superioronlinemarketing.com/?p=1627</guid>
		<description><![CDATA[Traffic is the life blood of any online business today as you can have the best looking online business in the world but without traffic, your website is only as good as the business card you give out when you go networking.<p><a href="http://www.superioronlinemarketing.com/social-media/5-top-traffic-strategies-blogging-seo-social-media-article-syndication-podcasting-part-1/">5 Top Traffic Strategies &#8211; Blogging, SEO, Social Media, Article Syndication, Podcasting &#8211; Part 1</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.superioronlinemarketing.com" class="broken_link"><img class="alignleft" title="Top 5 traffic strategies" src="https://s3.amazonaws.com/SuperiorPhotos/top5.jpg" alt="Learn to drive traffic to your website" width="200" height="200" /></a><br />
Traffic is the life blood of any online business today as you can have the best looking online business in the world but without traffic, your website is only as good as the business card you give out when you go networking.</p>
<p>In thise two part series we will cover 10 ways to start driving traffic to your website today. They are easy to implement and once you set a plan, it is easy to start seeing the results. For more internet marketing help check out our <a href="http://www.superiormarketing.co.nz" rel="follow">latest blog</a>!</p>
<h2 style="font-size: 24px;"><em>These 5 top traffic strategies will help you get more traffic to your site &#8211; instantly.</em></h2>
<ol>
<ol>
<li>Blogging has become popular in recent years as Google focuses more and more on the content element of sites when judging their importance for ranking purposes. Blogging is a great way to improve your search engine rankings and traffic because Google responds well to fresh content on your website. One can also develop an audience of loyal followers from a blog and have a steady stream of readers who return to your site often to read your fresh content.</li>
<li>SEO or search engine optimization is also a great way to get traffic on a site although it does take some time and patience. By creating good content with the right keywords and doing the right off page optimization you can get a site ranked for specific phrases and then start to get free traffic to your site as your rankings in the search engines increase for your keywords. SEO is a very simple yet under utilised technique for driving traffic to your website. Check out what makes up <a title="Search engine optimization factors" href="http://www.superioronlinemarketing.com/search-engine-optimization-2/on-and-off-page-seo/" target="_blank" class="broken_link">on and off page SEO</a>.</li>
<li><a href="http://www.superioronlinemarketing.com/services" class="broken_link"><img class="alignright" title="Social Media strategies" src="https://s3.amazonaws.com/SuperiorPhotos/social-media-advertising-300x276.png" alt="Drive traffic with social media" width="200" height="176" /></a>No <strong>traffic generation method</strong> would be complete without mentioning social media as a great way to drive traffic to your site. The tops sites currently used by the general public are Facebook, Twitter, LinkedIn and YouTube. I highly recommend you look into each platform and decide which works best for you and your business. If you are wanting to implement a Social Media strategy, be sure to check out this quick start guide. Once you are up and running you can use Social media tools and plugins to really help get your message across. Hootsuite is a great platform for adding your social media networks to, so you can message to your different platforms with ease. Also tools like Wordtwit are excellent because they automatically post your blog to your Twitter account once you publish your article.</li>
<li>Though it is one of the oldest forms of driving traffic online, article syndication is still one of the most effective ways to <span style="text-decoration: underline;">drive traffic to your website</span>. The trick to making article marketing work is to do your keyword research correctly and to then target specific keywords in your articles. There are many different article sites on the web today but targeting sites like Ezine articles (which is a must), Article Dashboard, Go Articles, and other high page ranking sites will give you the best chance of getting you content seen in the search engines. Use unique content, but remember to always put your original article on your website first, and then put rewritten versions out to article directories.</li>
<li><a href="http://www.optimizepressdownload.com"><img class="alignleft" title="podcasting for traffic" src="https://s3.amazonaws.com/SuperiorPhotos/podcasting.jpg" alt="using podcasting to get more traffic" width="200" height="172" /></a>People love to sit back and listen to other people online and podcasting is a great way to take advantage of this. Podcasting enables either you to talk and record yourself, or to record an interview with someone and then upload the audio online to either a podcast directory such as iTunes or your own website. Podcasting can be listened to by others from the comfort of their own homes, or they can download it to their MP3 player and listen to it on the move. Podcasting is an excellent traffic source and by creating Podcasts regularly, you can increase your authority in your niche as you become the expert in your field. Check out this Podcast I did with a leading <a title="Nigel Botterill" href="http://www.superioronlinemarketing.com/social-media/multi-millionaire-nigel-botterill-exposes-business-secrets-and-social-media/" target="_blank" class="broken_link">UK Entrepreneur Nigel Botterill</a> in which we dig deep into the impact of Social Media on businesses in the 21st century.</li>
</ol>
</ol>
<p>These <em>five traffic strategies</em> are a great start for you to begin sending more traffic to your website. Rather than focusing on sending loads of traffic from one particular source, use a variety like these detailed above. You will get a quicker flow of traffic this way.</p>
<p>Keep an eye out for Part 2 &#8211; 5 More ways to drive traffic to your website.</p>
<div></div>
<div></div>
<p><a href="http://www.superioronlinemarketing.com/social-media/5-top-traffic-strategies-blogging-seo-social-media-article-syndication-podcasting-part-1/">5 Top Traffic Strategies &#8211; Blogging, SEO, Social Media, Article Syndication, Podcasting &#8211; Part 1</a> is a post from: <a href="http://www.superioronlinemarketing.com" class="broken_link">Online Marketing Blog</a></p>
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		<title>Aweber or Mailchimp &#8211; What is better?</title>
		<link>http://www.superioronlinemarketing.com/tools/aweber-or-mailchimp-what-is-better/</link>
		<comments>http://www.superioronlinemarketing.com/tools/aweber-or-mailchimp-what-is-better/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 09:34:04 +0000</pubDate>
		<dc:creator>Aaron Clancy</dc:creator>
				<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[autoresponders]]></category>
		<category><![CDATA[aweber or mailchimp]]></category>
		<category><![CDATA[aweber vs mailchimp]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://www.superioronlinemarketing.com/?p=1615</guid>
		<description><![CDATA[Building an email list is one of the most important strategies you can incorporate as part of your online marketing plan. Nearly every marketer you come across says if they could do one thing differently, they wish they had started building a list much earlier on.<p><a href="http://www.superioronlinemarketing.com/tools/aweber-or-mailchimp-what-is-better/">Aweber or Mailchimp &#8211; What is better?</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Building an email list is one of the most important strategies you can incorporate as part of your online marketing plan. Nearly every marketer you come across says if they could do one thing differently, they wish they had started building a list much earlier on. With so many email marketing programs available, such as Aweber, Mailchimp, Constant Contact, Get Response &#8211; it is important that we understand how they work, and how they can increase your revenue if used correctly.</p>
<p>In this article, we are going to cover off on Aweber and Mailchimp, and determine which one is better as an email marketing tool.</p>
<h1 style="font-size: 24px;">Aweber vs Mailchimp</h1>
<p>Although <a title="Aweber or Mailchimp" href="http://www.superioronlinemarketing.com/aweber" target="_blank" class="broken_link">Aweber</a> is the better known of the two autoresponder services online today, Mailchimp has certainly come a long way in recent years and offers a variety of integrations and partners that certainly make it a serious contender. If you are trying to decide between the two, there are a number of things that you will need to consider in order to make an informed decision.</p>
<p><span style="font-size: 24px;"><strong>How big is your email list?</strong></span></p>
<p style="text-align: center;">What size list are you thinking of building, or how big is your current list? If your list is going to be 500 people or less you would most likely be better off with a service like Mailchimp as Aweber will be costing you $19 a month, whereas Mailchimp is free up to that amount. I personally use Aweber and have from the beginning. I got a trial for $1 for 30 days and found it so easy to use and work with the cost was not an issue to me. If you think your list is going to grow slowly, and monetizing it isn&#8217;t clear yet, then looking to the free option could be a good idea.<br />
<a href="http://www.superioronlinemareting.com/aweber" class="broken_link"><img class="aligncenter" title="Mailchimp vs Aweber" src="https://s3.amazonaws.com/SuperiorPhotos/Aweber+or+Mailchimp.png" alt="Which email marketing program is better Mailchimp or Aweber" width="312" height="200" /></a></p>
<h2 style="font-size: 24px;">Aweber or Mailchimp and WordPress intergration</h2>
<p>Most software developers are now incorporating all the main email marketing tools when developing new plugins for WordPress. I use several tools including <a title="popup domination review" href="http://www.superioronlinemarketing.com/popupdomination" target="_blank" class="broken_link">Popup Domination</a>, and both Aweber and Mailchimp can be integrated. Paypal parses with both email marketing tools, as does Nanacast, so in this area they are both well covered.</p>
<p><span style="font-size: 24px;"><strong>Tracking capabilities</strong></span></p>
<p>Aweber has a far superior tracking system in place. You can see with ease how many of your responders or newsletter have been opened, who opened them, what links they clicked on and much more. Aweber will also keep your tracking links clean where as Mailchimp will give them a long custom URL which look unappealing to the end user.</p>
<p>As well as better tracking, Aweber currently has a better uptime and delivery rate compared to that of Mailchimp. While this difference is small, it is important, and should be taken into consideration.</p>
<p><a href="www.superioronlinemarketing.com/products" class="broken_link"><img class="aligncenter" title="Mailchimp or Aweber" src="https://s3.amazonaws.com/SuperiorPhotos/mailchimp+vs+aweber.jpeg" alt="Which is better out of Aweber and Mailchimp" width="384" height="131" /></a></p>
<p><span style="font-size: 24px;"><strong>Which has better form design capabilities</strong></span></p>
<p>Aweber has plenty of pre designed forms that they have available for use, as does <a title="mailchimp vs aweber" href="http://www.mailchimp.com" target="_blank">Mailchimp</a>. The biggest difference between the two is Aweber is more difficult to use if you are trying to design a custom form and have limited coding experience. If you are outsourcing your newsletter creation and design then this is not an issue as you will not need to worry about this.</p>
<h2 style="font-size: 24px;">Conclusion &#8211; Is Aweber or Mailchimp better?</h2>
<p>Both services certainly have their individual merits but for me as an internet marketer, I would recommend Aweber hands down. The ease of use, and tracking facilities are excellent. Try both, give them a go and decide for yourself which has the nicer interface and as a tool is easier to use.</p>
<p><a href="http://www.superioronlinemarketing.com/tools/aweber-or-mailchimp-what-is-better/">Aweber or Mailchimp &#8211; What is better?</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
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		<title>Pocket Video Power Review</title>
		<link>http://www.superioronlinemarketing.com/social-media/pocket-video-power-review/</link>
		<comments>http://www.superioronlinemarketing.com/social-media/pocket-video-power-review/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 11:26:08 +0000</pubDate>
		<dc:creator>Aaron Clancy</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[how to create effective videos]]></category>
		<category><![CDATA[how to make a video]]></category>
		<category><![CDATA[jules watkins]]></category>
		<category><![CDATA[pocket video power]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.superioronlinemarketing.com/?p=1600</guid>
		<description><![CDATA[Pocket Video Power is the latest product on the market that can teach you how to create effective videos for your business.
It’s no secret these days that the web is going multi media and you are much more likely to get a video ranked on the first page for an organic search than a webpage. <p><a href="http://www.superioronlinemarketing.com/social-media/pocket-video-power-review/">Pocket Video Power Review</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><strong>Pocket Video Power</strong> is the latest product on the market that can teach you how to create effective videos for your business. It’s no secret these days that the web is going multi media and you are much more likely to get a video ranked on the first page for an organic search than a webpage.</p>
<p>While it is very easy to create videos using your smart phone or a simple flip cam, it is important that you take the time to learn how to create videos effectively.</p>
<p>With the help of <em>Pocket Video Power</em> you will be able to make professional looking videos with nothing more than having a simple flip cam or smart phone.</p>
<p><a href="http://ajclancy.1director1.hop.clickbank.net">Pocket Video Power</a> is the brainchild of Jules Watkins a TV Producer/Director who has made shows that have attracted millions of fans on the BBC, Channel 4 and MTV. For the past 2 years Jules has turned his attention to Online Video Marketing and come up with highly effective techniques to use simple video equipment like the tools listed above to make slick, professional looking videos that will drive traffic to your sites.</p>
<h1 style="font-size: 24px;">What&#8217;s included in Pocket Video Power?</h1>
<p><center>
<div id="evp-ce26921c8194f79a78fec0173ade0f49-wrap" class="evp-video-wrap"></div>
<p><script type="text/javascript" src="http://julesw.evplayer.com/framework.php?div_id=evp-ce26921c8194f79a78fec0173ade0f49&#038;id=c2FsZXMtMS5tcDQ%3D&#038;v=1311182626&#038;profile=default"></script><script type="text/javascript"><!--
_evpInit('c2FsZXMtMS5tcDQ=[evp-ce26921c8194f79a78fec0173ade0f49]');//--></script></center></p>
<p><a href="http://ajclancy.1director1.hop.clickbank.net"><img class="aligncenter" title="Pocket Video Power" src="https://s3.amazonaws.com/SuperiorPhotos/instantaccess.png" alt="Jules Watkins Pocket Video Power Review" width="225" height="45" /></a></p>
<p>Jules’s training consists of a series of modules that will run you through everything from</p>
<ul>
<li>Filming yourself and how to be better on camera?</li>
<li>How to get your message across on video to help you sell more?</li>
<li>The killer questions you must ask when you interview!</li>
<li>How to get the best out of video customer testimonials?</li>
<li>How to set up a low budget studio that will make your videos look professional?</li>
<li>How to film physical products?</li>
<li>Insider TV editing tricks to turn browsers into buyers!</li>
<li>How to get your videos seen?</li>
<li>Plus loads more!</li>
</ul>
<p>There are over 40 videos inside the training plus resources including a YouTube guide, a recommended kit list and free music.</p>
<p>This is not just a video production course. You will also learn how to promote your videos once created so you can drive traffic to your website. Pocket Video Power provides invaluable information on how to harness the power of YouTube, Facebook and Twitter to win more business online.</p>
<p>There is also a great support network inside where you can get access to Jules himself to answer any questions that you have and you can also get your videos appraised by him.</p>
<p>After going through all the modules on the course I am in a much better position to create unique looking videos, with simple, yet effective tools (such as my iPhone 4) to make a positive impact to my visitors!</p>
<p>Check out <a href="http://ajclancy.1director1.hop.clickbank.net">Pocket Video Power</a> Now!</p>
<p><a href="http://ajclancy.1director1.hop.clickbank.net"><img class="aligncenter" src="http://pocketvideopower.com/wp-content/uploads/2011/04/468x60.jpg" alt="" /></a></p>
<p><a href="http://www.superioronlinemarketing.com/social-media/pocket-video-power-review/">Pocket Video Power Review</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
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		<title>How to get your YouTube videos seen</title>
		<link>http://www.superioronlinemarketing.com/social-media/how-to-get-your-youtube-videos-seen/</link>
		<comments>http://www.superioronlinemarketing.com/social-media/how-to-get-your-youtube-videos-seen/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 07:12:30 +0000</pubDate>
		<dc:creator>Aaron Clancy</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[how to get traffic with social media]]></category>
		<category><![CDATA[how to rank on youtube]]></category>
		<category><![CDATA[traffic generation strategies]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.superioronlinemarketing.com/?p=1592</guid>
		<description><![CDATA[Getting your video ranked on YouTube these days can work wonders for your YouTube view count and your website or money page you send the traffic to. The same applies in the search engines such as Google. By having a video optimised for keywords related to the search term you are trying to target, you can get your video ranked high on page one of Google, above many of your competitor websites.<p><a href="http://www.superioronlinemarketing.com/social-media/how-to-get-your-youtube-videos-seen/">How to get your YouTube videos seen</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Getting your video ranked on YouTube these days can work wonders for your YouTube view count and your website or money page you send the traffic to. The same applies in the search engines such as Google. By having a video optimised for keywords related to the search term you are trying to target, you can get your video ranked high on page one of Google, above many of your competitor websites.</p>
<h1 style="font-size: 24px;">So How do you rank your video in YouTube?</h1>
<p>Forty Eight hours of YouTube video footage is uploaded to the site every minute and this is growing, therefore it is important to know how to rank your videos on YouTube, and ultimately in search engines such as Google.</p>
<p><a href="www.superioronlinemareting.com/services" class="broken_link"><img class="aligncenter" title="how to rank a youtube video" src="https://s3.amazonaws.com/SuperiorPhotos/How+to+rank+in+YouTube.png" alt="how to rank videos in search engines" width="320" height="141" /></a></p>
<p>Like typical Search Engine Optimization research, video optimisation starts with looking for the keywords you want to rank for and ensuring that these keywords are in the title of the video. I highly recommend using one main keyword (keyword means the same as keyphrase (i.e. 1-5 words) for the video title. There are several tools you can use to see what people are looking for.</p>
<ol>
<li>Go to <a rel="nofollow" href="http://www.google.com/" target="_blank">www.google.com</a> and type in the keyword you are after. Make sure Google instant is turned on and see if people are looking for this keyword. If so, this is a phase currently being searched.</li>
<li>Another tool you can use is YouTube itself. Go to the YouTube search bar and see if the keyword you are using is currently being typed in.</li>
<li>Google Keyword tool is also another great keyword research tool. To learn <a title="How to use the Google Keyword tool" href="http://www.superioronlinemarketing.com/keyword-tools/how-to-use-google-keyword-tool-part-1/" target="_blank" class="broken_link">how to use the Google Keyword Tool</a>, start here.</li>
</ol>
<p>When deciding on a keyword to optimise your video for, you can also look at the Google or You Tube search results to see how many listings, or pages there are with that keyword present. This will give you an idea on how competitive it will be. The longer keyphrases (long tail keywords) are easier to rank than shorter ones.</p>
<p>Another area where you can optimise your keywords, is the description field. The description lets you describe what your video is about. I highly recommend you start of with your domain for where you are wanting people to click and go to (i.e. your website or money page). Reason for this, is usually, by default in You Tube, it will only show the first line of the description, so by adding your link in first, it will always be shown.</p>
<p>You can also list the relevant tags for your video. These also help with ranking so use related keywords to your main keyword you are trying to target. This is all about relevancy, so make sure when you look at everything you are doing your title, description and tags are all related to help you rank your video on YouTube and in the Google search engine.</p>
<p><a href="www.superioronlinemarketing.com" class="broken_link"><img alt="rank video in search engine" src="https://s3.amazonaws.com/SuperiorPhotos/Video.jpg" title="learning to rank videos in youtube" class="aligncenter" width="325" height="255" /></a></p>
<p>Embed the video into the relevant page or post on your site. Provided that the text on your site is optimised for the keywords you are targeting, you will get better search engine ranking for your video. You can also create a video library on your site and write a keyword rich annotation for each video in the library &#8211; this is the same as creating a site map but you are making it for your video directory. Again this helps Google to figure out what your videos are about so you stand a better chance of getting ranked in the search engines. <a rel="nofollow" href="http://www.google.com/support/webmasters/bin/answer.py?answer=80472" target="_blank">Read this article</a> to learn more about creating site maps.</p>
<h2 style="font-size: 24px;">How to syndicate your video to get more views</h2>
<p>Lastly, you can syndicate your video with sites like Tube Mogul which distributes it to various video networks. Point these back links either back to your website, or to the full video on your YouTube account. When you post a video, make sure you bookmark it using tools like Onlywire. This syndicates the title and a brief description to bookmarking sites.</p>
<p>This covers off the different ways to not only rank your videos on YouTube for your keyword, but also how to get it ranked in the Google search engine to help drive traffic to your website.</p>
<p><a href="http://www.superioronlinemarketing.com/social-media/how-to-get-your-youtube-videos-seen/">How to get your YouTube videos seen</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
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		<title>Why businesses need to wake up and get online</title>
		<link>http://www.superioronlinemarketing.com/general/why-businesses-need-to-wake-up-and-get-online/</link>
		<comments>http://www.superioronlinemarketing.com/general/why-businesses-need-to-wake-up-and-get-online/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 12:03:49 +0000</pubDate>
		<dc:creator>Aaron Clancy</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Local Business]]></category>
		<category><![CDATA[beating your competitors]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[local business]]></category>

		<guid isPermaLink="false">http://www.superioronlinemarketing.com/?p=1546</guid>
		<description><![CDATA[With any new technology that comes along in business there is generally a time lag between the arrival of the new technology and the adoption of this technology by business owners. This has been seen repeatedly throughout history from the invention of the motor vehicle, to black and white TV’s right through to the globalisation of the Internet.<p><a href="http://www.superioronlinemarketing.com/general/why-businesses-need-to-wake-up-and-get-online/">Why businesses need to wake up and get online</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>With any new technology that comes along in business there is generally a time lag between the arrival of the new technology and the adoption of this technology by business owners. This has been seen repeatedly throughout history from the invention of the motor vehicle, to black and white TV’s right through to the globalisation of the Internet.</p>
<p><a href="http://www.rapidleverage.net"><img alt="Learning online marketing" src="https://s3.amazonaws.com/SuperiorPhotos/Business+Globe.jpeg" title="Online marketing for your business" class="aligncenter" width="259" height="194" /></a></p>
<p>What’s interesting is that in 2011, the same phenomenon is happening right now with businesses and their online presence. There are still many businesses today that despite the growth of the Internet still do not have an adequate online presence. I come across business owners everyday that offer every excuse under the sun why they are not actively online, but at the end of the day, these exact business owners will continue to struggle to grow and expand their business. </p>
<p>People are not using traditional methods any more like the yellow pages to look up services that they need, but are rather turning to the internet and Google to find businesses to help satisfy their requests. If you are still relying on the old methods like the Yellow pages to provide you with your customers, it is time to wake up and realise the market is shifting. Do not wait until the market is saturated and the competition is fierce, because once this happens, it makes it that much harder to make an impact online.</p>
<p><a href="http://www.superioronlinemarketing.com/services" class="broken_link"><img alt="Looking after your customers" src="https://s3.amazonaws.com/SuperiorPhotos/customer+service.jpeg" title="Customer service" class="aligncenter" width="266" height="189" /></a></p>
<p>Another important reason for getting an online presence (and which is frequently overlooked) is the ability for business owners to keep in touch with their customers. Such methods used could be via a Capture Form (this is where the visitor to your site gives their email address in return for a newsletter or document download etc) on the website or through social mediums such as Facebook and Twitter. Businesses can keep customers up to date about new products, services, and can also create a community around the business itself utilising online marketing strategies. During quiet times, the business owner can contact customers and generate business with special offers and events.</p>
<p>No matter what type of business that you have today in the offline world there is more than likely an online market for your product or service (even if your online market is just to generate leads for your business). Many businesses do not realise this and are missing out on all the opportunities that exist with having their business operating online as well as offline. </p>
<p>Ultimately, appearances are very important in business today and people expect to be able to find your business online. The fact of the matter is, if they can’t find yours, they will find your competitors and this will result in lost potential revenue. Take action, and get your business online today.</p>
<p><span style="font-size: 26px; color: #ff0000; padding-bottom: -10px"><b>Enter your details to the right and get my Online</b></span></br><br />
<span style="font-size: 26px; color: #ff0000; padding-top: -20px;"><b>Marketing guide to get you started online!</b></span></p>
<p><a href="http://www.superioronlinemarketing.com/general/why-businesses-need-to-wake-up-and-get-online/">Why businesses need to wake up and get online</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
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		<title>What are the benefits of PPC &#124; Google Adwords</title>
		<link>http://www.superioronlinemarketing.com/search-engine-optimization-2/what-are-the-benefits-of-ppc-google-adwords/</link>
		<comments>http://www.superioronlinemarketing.com/search-engine-optimization-2/what-are-the-benefits-of-ppc-google-adwords/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 09:31:12 +0000</pubDate>
		<dc:creator>Aaron Clancy</dc:creator>
				<category><![CDATA[Local Business]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[traffic generation]]></category>

		<guid isPermaLink="false">http://www.superioronlinemarketing.com/?p=1525</guid>
		<description><![CDATA[PPC or pay per per click advertising is one of the oldest methods of advertising online and although some people say it has changed over the years and is not as easy to make money with as it once was, it is still a very valuable tool that can be used to great effect if done correctly.<p><a href="http://www.superioronlinemarketing.com/search-engine-optimization-2/what-are-the-benefits-of-ppc-google-adwords/">What are the benefits of PPC | Google Adwords</a> is a post from: <a href="http://www.superioronlinemarketing.com">Online Marketing Blog</a></p>
]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>PPC or pay per per click advertising is one of the oldest methods of advertising online and although some people say it has changed over the years and is not as easy to make money with as it once was, it is still a very valuable tool that can be used to great effect if done correctly.</p>
<p><a href="http://www.superioronlinemarketing.com" class="broken_link"><img src="http://www.superioronlinemarketing.com/wp-content/uploads/2011/07/Google-Adwords.png" alt="advantages and disadvantages of PPC" title="Google-Adwords" width="213" height="75" class="aligncenter size-full wp-image-1534" /></a></p>
<h2 style="font-size: 26px;">The following are some of the advantages and disadvantages of using PPC advertising</h2>
<p>One of the first key <b>advantages to making money with PPC</b> is the speed at which it can get traffic to your website. If you were to rely on <a href="http://www.superioronlinemarketing.com/search-engine-optimization-packages" class="broken_link">search engine optimization</a> (SEO) for instance, you could be waiting a long time to get your site into a position where it would be ranked high enough to get search engine traffic. But with PPC you can get traffic instantly. </p>
<p>The reliability and stability of PPC is another advantage that needs to be mentioned. As a PPC user, you can target the exact keywords you are after, select the exact amount or range you want to pay, and you can track those exact ads or ad campaigns to monitor their performance. Only when your ad is clicked, you will be charged. With Google Adwords, their software is very good, and can usually tell due to a range of factors whether or not the person who clicked on your ad was actually wanting to visit your website. This means if your competitor decided to go to Google and continue to keep clicking on your ad so that it would cost you a lot of money, Google should see it is from the same computer IP address, and not actually charge you for the repeated clicks. </p>
<p>While Google will be glad to take your money from your advertising campaigns, they do have rules and regulations that you need to follow. All ads need to be approved first by Google staff, and there are certain products/services/industries you can&#8217;t advertise. While to some people this may be an advantage knowing that their ads are being screened, it can also be a disadvantage, as at times your ad can be disapproved, or withdrawn for no reason, or for a reason that doesn&#8217;t exactly make sense. This leads us to some <em>disadvantages of using PPC</em>.</p>
<p><a href="http://www.superioronlinemarketing.com/blog" class="broken_link"><img src="http://www.superioronlinemarketing.com/wp-content/uploads/2011/07/ppc-screenshot.jpg" alt="benefits of using PPC advertising" title="ppc benefits" width="500" height="323" class="aligncenter size-full wp-image-1535" /></a></p>
<p>Like everything in life though there are downsides, and with PPC, they have their fair share too! One factor you need to watch out for is what it costs to get your advert displayed on Google&#8217;s first page. If a competitor sees you are using Google Adwords, this can lead to a bidding war in which you will need to pay more per click to get your advert advertised one the first page. Your position in the rankings can effectively be toppled if someone decides to bid more than you. Therefore, you need to ensure that you don&#8217;t let emotion come into play, and when you decide on how much you are willing to bid per click, that it makes a sensible return on investment &#8211; i.e. If it costs you £1 for every click, and it takes 100 clicks per sale (£100), you need to ensure the product or service you are selling covers your advertising costs, and leaves a healthy profit in the bank after all other associated costs!</p>
<p>The cash outlay is another obvious disadvantage of this method compared to free methods of advertising and you can lose money if you don’t know what you are doing. It is important that you monitor your PPC campaign very closely and continue to tweak your keywords and bid amounts. If you do not know what you are doing, I highly recommend you get some advice or use the <a href="http://www.superioronlinemarketing.com/services/" class="broken_link">services</a> of a professional. The competition for specific words can also be fierce and you can find yourself bidding against companies with huge advertising budgets who will always dominate a particular keyword or market.</p>
<p>Despite these factors, there is still money to be made with this type of advertising if you know what you are doing. The key to success is knowledge and before you put your hard earned advertising budget into PPC, make sure you either get some advice, or read some information regarding <b>how PPC works</b>, the benefits, and essentially, what it can do for your business.</p>
<p><a href="http://www.superioronlinemarketing.com/search-engine-optimization-2/what-are-the-benefits-of-ppc-google-adwords/">What are the benefits of PPC | Google Adwords</a> is a post from: <a href="http://www.superioronlinemarketing.com" class="broken_link">Online Marketing Blog</a></p>
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